I’m a huge fan of Puffins. Their all natural and healthy ingredients plus great taste make it a favorite in our house. The peanut butter Puffins are almost as good as a dessert. So, when I purchased our box this week, I noticed they are announcing a redesign of their classic box.

My first thought was disappointment, because I’ve always liked the design of the Puffins packaging. I remember studying the layout when I first saw it because it seemed cooler than most cereal boxes. I love the rays around the Puffin and deep blue gradients. The gold banner really pops against the blue to help easily showcase the different flavors of Puffins.

What I don’t like is they redesigned their logo and enlarged it quite a bit, so Barbara’s is larger than “Puffins.” Personally I don’t mind the redesign of the Barbara’s logo, but I would want to see the name of the product BEFORE I see the name of the company. They’ve lessened the importance of the name of the product and the flavor and enhanced the name of the company. If you think of other cereal companies like General Mills, their company name is quite smaller than the name of the cereal.

I’m also not digging on the tan color overall. I understand with the new design they are hoping it will look more “natural.” But, with so many products these days going natural, is everything going to be TAN COLOR?? Puffins have always been all natural ingredients, so they haven’t changed the cereal, just the design on the box to portray it being more natural. I say if people are concerned about all natural ingredients, they will actually read the ingredients, as I do, and don’t need their products to all be tan.

That’s my two bits, what do you think?